This post was written for my client Spectralmind and appeared initially on their blog:
When we search for things, we use all of our senses. We look around for orientation, we feel for the keys in our pocket, we smell the scent of food in a restaurant, we listen for our kids playing in the garden. Our senses help us to discover what we are looking for and they provide us with rich impressions, which we can match against our preferences, desires and needs.
In comparison to such sensual searching in real life, searching for something on a computer is a poor experience. Search as we know it is limited to entering textual terms into a form, hoping for a result that is straightforward enough to get what we need. This works reasonably well with all things written. Computerized search is mainly search for written stuff.
But how do you search for something unwritten, like an image, a color, or a song? Search engines would require us to describe these things through words, using a language, forcing us into conventions of search terms and search operators. But how do you describe a piece of music within the narrow confines of a search engine’s syntax? How do you express these deeply subjective impressions a song leaves behind in your mind? What is not described in words, is hard to find. What can’t be described in words, remains hidden.
This problem is the baseline of what Spectralmind does: searching, finding and discovering music in addition to and beyond what can be expressed in words. As a result, Spectralmind brings seeing and hearing, the visual and acoustic senses, back into the digital search and discovery of music.
You’ve made it to this blog and we are happy to have you here with us. We would love to see you come back from time to time to learn more about Spectralmind, the way we approach music over and above bare tunes. Music is a carrier of rich and universal information, which we believe we can unleash through our technology, creativity and passion to give it the attention, it deserves.