This post was written for my client gnowsis and appeared initially on their blog:
Last week, at the INiTs Investors Day, one of the participants approached me. He told me, that he had liked the Refinder presentation, however, he had missed a slide featuring the particular use-case, that Refinder addresses. In the flurry of the networking chit-chat we were not able to discuss the question in depth, therefore I pick up the question here and hand in my point-of-view.
- In the essence, they describe the notion of „open outcomes“ („nutzungsoffen“ in german language), meaning, that the concrete benefits of collaborative tools in a concrete enterprise by trend appear over time as results of joint adoption and emerging usage patterns.
- Such inherent unpredictability is of course a strong opponent to the traditional understanding of business software, which is marketed and procured as a bundle of functionality, which is highly prescriptive and standardizing work processes rather than opening up spaces, that not only allow, but even more afford from users „to come up with their own interpretations and usage practices on these platforms“.
- In this regard, social business software resembles much more to be infrastructure and enabler and less to be a specific tool.
- Of course this does not mean to introduce collaborative software in the enterprise without outspoken business objectives and considerations of its applicability for particular organizational structures and business processes.
- Rather, it underlines the need for well crafted introduction programs, ideally backed by management and accompanied by experienced advisors, helping the company through probable transformational journeys.